IRLs

Artisanal loyalty for cult brands

Collect art.
Not points.

A card on the counter. A tap on the way out. A new piece in their collection — and a reason to come back.

Design your stamp book

The loop

One tap.
One artwork.

Customers complete art sets and unlock something genuinely desirable — a coffee, merch, experiences, or even having something named after them.

At the same time, you uncover who your best customers are.

It's loyalty that respects your brand culture. People come back to build something they care about, not to chase points.

You set the ladder. The example here runs to six — a Greasy Spoon set, six visits, one reward.

An empty IRLs collection on a phoneIRLs collection with artwork The Diner collectedIRLs collection with artwork Low Rider collectedIRLs collection with artwork The Caff collectedIRLs collection with artwork Brothers collectedIRLs collection with artwork Utopia collectedIRLs collection with artwork Complete collectedIRLs collection with artwork Reward unlocked collected

Empty set

A hand taps a phone against an IRLs card beside a taco

01

Tap

Customers tap the card with their phone. No app, no download, zero friction.

02

Collect

Customers become diehard regulars as they climb the ranks chasing status and rewards money can't buy.

03

Return

An incomplete set is unfinished business. Your customers can't resist. A true love affair.

The interface

An analogue card.

Your brand, in their hand. Not another piece of plastic. Tapped at your place, collected on their phone.

Choose from our archive of retro designs, or let us build a set from your own assets — redrawn as collectable art made for your brand.

Explore ready-made designs
A white Thank You card with red outline type on a red poolside table beside a cocktailA white Thank You IRLs card hovering on a grey studio backdrop
Two women lounging by a pool with a card on a red sunbed beside a polaroid camera and a pina colada

Come again.

The archive

From bodega to icon

Long before hospitality became a trend, these designs sat at the heart of every neighbourhood local. Printed on the most disposable object in the room, yet impossible to ignore.

They were some of the earliest mass-produced symbols of gratitude — interfaces in their own right. Disposable by design, but so present they became iconic.

Our cards pay homage to them. Still thanking the regular. Still tied to the local. Now unlocking something more.

Take one for your counter. You won't be able to resist.
IRLs card design: Thank You For Shopping Here

Thank You For Shopping Here

Seventies script in red on sand. For the shop that knows its era.

IRLs card design: Come Again — Black

Come Again — Black

Matte black, gold foil script. The one that reads as jewellery.

IRLs card design: Have A Nice Day

Have A Nice Day

Sand and cobalt. Thanks for your patronage.

IRLs card design: Collect Art. Not Points. — Blush

Collect Art. Not Points. — Blush

Gold foil on pink. For rooms that run warmer.

IRLs card design: Have A Nice Day

Have A Nice Day

Cobalt and yellow. Nobody has ever thrown one of these away.

IRLs card design: Collect Art. Not Points.

Collect Art. Not Points.

The house line, set in gloss black. The whole idea on one card.

IRLs card design: Thank You, Thank You

Thank You, Thank You

The deli classic, fanned out. Red on white, repeated into a pattern.

IRLs card design: Thank You For Shopping Here — Acid

Thank You For Shopping Here — Acid

Acid yellow. For the shops that don't do beige.

IRLs card design: Please Come Again

Please Come Again

A single rose in signal red on soft pink.

IRLs card design: Three Roses

Three Roses

Line-drawn, quiet, and hard to throw away.

IRLs card design: Come Again — Blush

Come Again — Blush

Same script, softer room. Built for the pool bar.

IRLs card in situ: The diner

Any place

The diner

Formica, hot sauce, a card that looks like it has always been there.

IRLs card in situ: The coffee shop

Any place

The coffee shop

Takeaway cups, warm wood, and a card that belongs on the shelf.

IRLs card in situ: The pool

Any place

The pool

Two martinis and a thank you on the table.

IRLs card in situ: The morning after

Any place

The morning after

Blush on silver, bloody mary at the water's edge.

IRLs card in situ: The bar

Any place

The bar

Silver tray, low light, a tap between rounds.

IRLs card in situ: The hotel

Any place

The hotel

Pink tile and brass. Same mechanic, different world.

Earned, not bought

Status you can't buy at the till.

The longer they collect, the further they climb. Each tier unlocks a reward reserved for the people who keep showing up — and a standing in the room that tells everyone you're part of the family. Earned over time, not bought. You set the ladder and the rewards. Below is how The Greasy Spoon built theirs.

  • Regular6 stampsFree drink
  • Local15 stampsFree side
  • Caff Captain30 stampsLimited edition cap
  • Roadside Royalty50 stampsFree meal of your choice
  • Collector75 stampsLimited edition tee
  • Legacy Club125 stampsName on the wall, birthday meal, priority status

Reaching the top of the ladder isn't about discounts. It's your name on the wall, a meal on your birthday, and priority when the room is full. It's about being recognised and celebrated authentically.

The artwork

Three ways to fill a set.

Our collection

Pick from an archive of original stamp artworks, ready to run from day one.

Your brand

Use your own assets — logos, menus, mascots, packaging — redrawn as a collectable set.

An artist

Bring your own artist, or commission a set with one we match you with. Made for your place, and nobody else's.

A phone showing a full IRLs collection beside a pink card at a hotel pool

Events

One tap.
One proof.

Street art tours, hotel activations, festival trails. Limited-run stamp books that turn real interactions into verified engagement.

See the events
A tiled grid of Thank You IRLs cards

World's sexiest loyalty experience

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